Category Archives: Research

Research Summary

I have now completed all of the research posts essential in allowing my blog to be complete. I have managed to tackle all posts and all have been very productive in my research and I have evidently developed a much better understanding of the products I wish to create.

A key element I found interesting was the analysis of past student’s music videos. Looking at actual music videos that previous students have created themselves helped me develop a much better understanding of how to enable myself to achieve the highest marks possible – it also meant I was able to learn from the mistakes and praises of previous students allowing me to attempt to make my own music video look as professional as possible. Looking at the final versions of these students music videos allowed me to see the variety of genres, ideas and styles that I could later incorporate in my own products. I focused on completing tasks such as:

I think that out of all of the research posts that I’ve managed to complete, I found the analysis of digipaks the most useful. This is personally because I was unaware of the codes and conventions of typical digipaks – I had not seen many prior to research and was unaware of the purpose or what content to include. After researching I now believe I have a much better understanding and hopefully should be able to produce a successful product myself.  For example looking at the different genres with regards to digipaks and how these varied allowed me to develop a better understanding. I also completed the following tasks:

It wasn’t just the analysis posts that I found helpful, I think that completing such variety of different posts has enabled me to see more of what I need to include and do in order to create a successful music video.

To conclude, I believe that completing all of these research tasks has allowed me to gain a much wider perspective of what I need to do for my final products – more specifically what I intend to include in my own.

Music and Genres

In this post I will discuss the different genres of music and the influence and effects (both positive and negative) they have on a generation, group or society. I believe in doing so, this will enable me to further my understanding with regards to the influence and power music can have, along with  how different genres have different effects on people.

With regards to genre, there are many different types. The first and probably most broadcasted genre is Pop. This is thanks to the charts and mainstream radio stations like Capital, Kiss and Heart. These types of radio stations mainly feature artists such as Katy Perry, Justin Bieber, Beyonce, Calvin Harris and Adele. Pop artists are the most recognised artists worldwide and it’s fair to say that they have the most success as consequently their music is for generally aimed towards main-streamers.

The song that I have chosen to base my music video on is Birdy – Shelter. This is typical of that of the Indie genre. Independent music is music produced independently from major commercial record labels or their subsidiaries, a process that may include an autonomous, do-it-yourself approach to recording and publishing. The Indie genre is not so broadly mainstream and recognised. It is a slightly less defined music genre aswell. The Indie genre has slight more variation within it and consequently the target audience is able to vary dependant on the artist. With regards to my music video and the artist my target audience is generally females aged 15-35 with the ABC1 demographic. Genre’s such as Indie does not mean that only Indie fans will listen to their music, different music genre audience may also listen.

Research Into Publishing Platforms – Advert

Spotify

Spotify is a Swedish music, podcast, and video streaming service that provides digital rights management–protected content from record labels and media companies.It is available in most of the Americas, Europe, and some countries in Asia and Oceania. Music can be browsed or searched by artist, album, genre, playlist, and record label. Spotify was launched in September 2008 by Swedish startup Spotify AB.

As of August 2016, Spotify had more than 100 million active users and about half a billion registered users. As of September 2016, Spotify has 40 million paying subscribers worldwide,up from 30 million paying subscribers in March 2016. Spotify Technology S.A. operates as the parent company, registered in Luxembourg,while Spotify AB handles research and development in Stockholm.

Spotify provides access to over 30 million songs, with more music being added approximately every day including albums, EPs, and singles. Users can search for artists, albums, titles, labels and genres, and access songs from both major and independent labels. Some artists decided to opt out of Spotify. Additionally, some artists withdrew from specific regions because of licensing restrictions.

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Kobalt

Kobalt, also known as Kobalt Music Group, is an independent rights management and publishing company. Founded in 2000 by CEO Willard Ahdritz, Kobalt acts primarily as an administrative publishing company, not owning any copyrights. Also offering label services and neighboring rights, the company has developed an online portal to provide royalty income and activity to artists and allow them to manage their rights and royalties directly.

It represents artists such as Kelly Clarkson, Dr. Luke, Nick Cave and Gwen Stefani. Kobalt Music Publishing is the largest independent music publisher in the world. Kobalt introduced ProKlaim, a YouTube integration that by 2014 had significantly increased artist revenue on the platform. ProKlaim serves as an “advanced detection platform” by integrating with YouTube’s own music detection technology.kobalt_music_group_new_label

 

Sentric Music

Founded in 2006, the company has its headquarters in Liverpool, England and staff across Europe. The company administers the works of over 12000 artists/writers in the UK and around the world.

Sentric publish their writers work in the UK via PRS for Music and the MCPS collection societies and in 2010 signed a sub-publishing deal with Downtown Music Publishing covering the US and Canada. Sentric also collects directly in 27 territories across Europe for its songwriters.

It has signed artists such as Bastille (Universal Music Publishing), Marmozets (BMG Rights Movement) , and Catfish and the Bottlemen (Communion).

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