Category Archives: Idea Generation

Planning Summary

In terms of my planning, the first initial task that I completed was my Resource Audit – this post I decided I would create a music video and focused on the key equipment/ potential equipment I would need to create a successful music video. This was a productive task as it allowed me to understand the uses of different equipment and how I could later use this to my advantage. The second task I then moved onto was Initial Ideas. I found this task rather useful as it gave me the chance to jot down all of my initial thoughts into one document, giving me a much clearer understanding of what I wanted to complete in regards to the brief – I focused specifically on the artist, song, colours, location and clothing. This enabled me a much clearer envision of how I wanted my product to unfold.

Once I had finished outlining my primary decisions, it was then time to start making some decisions about the song I wanted to use for my video, the general ideas of what would be going on in the footage and putting my ideas out there so I would have something to refer back to in the future. The tasks I completed in order to start my ‘creation’ were:

For this part of the course a lot of different elements needed to be taken into account, such as the fact I did not have experience in using the equipment to film as I had never really had to do so. Below is a list of the different tasks I have completed in order to exemplify that I have gained all of the correct permission and ‘instructions’ for the format of my music video in order for my actors to know exactly where they needed to be and at what times (key planning):

Lastly, within my brief for my final products I have been asked to create a magazine advert for my music video/artists album and a digipak. In order to be able to complete this task to the best of my ability I had to plan to allow me to have a better envision of how I wanted these to look – in doing so I created completed these tasks:

Overall, to conclude, completing all of these planning tasks has been incredibly useful in allowing me to progress with regards to development my own ideas for my music video.



The first video to inspire me with regards to my own music video was Birdy’s ‘Skinny Love’. As it is the same artist I will be using it is apparent the genre is suited to the genre of my music video and consequently the mise-en-scene and settings appeal to me with regards of how I wish to present my music video. There are also many close ups and both a narrative and performance aspect within the music video that I wish to include in mine. The colour grading of the video is quite cold for effect – this is an effect I may consider using in my music video.

With regards to the performance aspect of my music video James Bay’s ‘Hold Back The River’ has elements of which I intend to include in my music video. The use of the black surroundings and one light is the mise-en-scene I wish to recreate in the black box studio for the performance shots of my music video. The characters emotion is portrayed through a variety of shots including close ups, mid shots and long shots and I believe this is an effective technique for performance.

The key aspect I enjoy through the music video is that the use of natural, and reasonably unstructured footage. The director when filming stated to the artist and those featuring in the music video that there was ‘no specific direction’ – so he was able to gather a lot of natural footage. This is definitely an aspect which I’m hoping to achieve during the production of my own music video. I appreciate the element of informality and how natural and relaxed the main protagonist is as I believe this is the most effective way of filming. I enjoy this music video and the genre and song itself are reasonably similar to the pace and slower genre/music video I wish to create, consequently giving me inspiration for doing so.

I believe demonstrating freedom and reality are portrayed extremely effectively and the music video I believe is extremely successful in itself. I’m hope to create a music video similar to this specific type. Focusing on the element of freedom and happiness, with a natural and realistic theme. Looking at this music video has really helped me to gain a clearer and more vivid perspective of what I want my own music video to be like and how I intend for this to appeal to the target audience – making it relatable to them.

As shown throughout music video – it is apparent that the protagonist portrays a strong variety of emotions i.e. happiness, sadness and lust.  I intend to include this element within my music video with regards to different emotions. I also appreciate the reality of the music video with an impacting message that I wish to portray in mine.