Music and Genres

In this post I will discuss the different genres of music and the influence and effects (both positive and negative) they have on a generation, group or society. I believe in doing so, this will enable me to further my understanding with regards to the influence and power music can have, along with  how different genres have different effects on people.

With regards to genre, there are many different types. The first and probably most broadcasted genre is Pop. This is thanks to the charts and mainstream radio stations like Capital, Kiss and Heart. These types of radio stations mainly feature artists such as Katy Perry, Justin Bieber, Beyonce, Calvin Harris and Adele. Pop artists are the most recognised artists worldwide and it’s fair to say that they have the most success as consequently their music is for generally aimed towards main-streamers.

The song that I have chosen to base my music video on is Birdy – Shelter. This is typical of that of the Indie genre. Independent music is music produced independently from major commercial record labels or their subsidiaries, a process that may include an autonomous, do-it-yourself approach to recording and publishing. The Indie genre is not so broadly mainstream and recognised. It is a slightly less defined music genre aswell. The Indie genre has slight more variation within it and consequently the target audience is able to vary dependant on the artist. With regards to my music video and the artist my target audience is generally females aged 15-35 with the ABC1 demographic. Genre’s such as Indie does not mean that only Indie fans will listen to their music, different music genre audience may also listen.

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