The music video (real main task) that I have chosen to analyse is Habits (also known as ‘Stay High‘) by Tove Lo. The song is a pop and electropop song which features a minimaland upbeat electronic instrumentation. The music video was directed by Motellet Film and was filmed at a Swedish club for three days.
The key aspect I enjoy through the music video is that the use of natural, and reasonably unstructured footage. The director when filming stated to the artist and those featuring in the music video that there was ‘no specific direction’ – so he was able to gather a lot of natural footage. This is definitely an aspect which I’m hoping to achieve during the production of my own music video. I appreciate the element of informality and how natural and relaxed the main protagonist is as I believe this is the most effective way of filming. I enjoy this music video and the genre and song itself are reasonably similar to the pace and slower genre/music video I wish to create, consequently giving me inspiration for doing so.
As shown in the screenshot above, taken from the official music video, I believe demonstrating freedom and reality are portrayed extremely effectively and the music video I believe is extremely successful in itself. I’m hope to create a music video similar to this specific type. Focusing on the element of freedom and happiness, with a natural and realistic theme. Looking at this music video has really helped me to gain a clearer and more vivid perspective of what I want my own music video to be like and how I intend for this to appeal to the target audience – making it relatable to them.
However, as shown in the screenshot above, an element of Laura Mulvey’s Male Gaze is present. The main protagonist is sexualised – reinforcing the idea that music videos are seen through the eyes of a male. In contrast to this I intend to portray my protagonist differently – I intend to give her a powerful position as the main protagonist, without being sexualised.
As shown throughout music video – it is apparent that the protagonist portrays a strong variety of emotions i.e. happiness, sadness and lust. I intend to include this element within my music video with regards to different emotions. I also appreciate the reality of the music video with an impacting message that I wish to portray in mine.