Production Diary #4

I have put forward my initial ideas that I wish to include in my music video. This has enabled me to plan for practicality and get a good idea of how I will produce this. I have also shown my contact with the artist regarding use of Birdy’s song ‘Shelter’.

Contact with the artist

To whom this may concern,

My name is Bethlyn Allmey, an A2 Media Student at Haydon School, North West London. For my coursework I must produce a music video and I am consequently writing to request permission for the use of your artist Birdy’s song ‘Shelter’. The song will be used purely for educational purposes and this is a non-profit school project. I hope yo honour my request and I would be very grateful if you could respond as soon as possible.

Kind Regards,

Bethlyn Allmey


This post shows the contact I had with my chosen artist Birdy. I emailed Birdy’s agency in order to request permission for the use of her song. This post provides evidence that I have made contact with the artist and is something I can refer back to if I get questioned on it later in the production of my music video.


Production Diary #3

Today I have developed further in the area of research. I have analysed the lyrics of my song for my music video in regards to meaning which has allowed me to develop a better understanding of the meaning consequently I need to portray in my music video.

I have also researched into publishing platforms and directors which has enabled me better understanding of producing a music video.

Analysis of Lyrics

I created this to highlight the meaning behind some of the main lyrics in the song ‘Shelter’ by Birdy. I took lines of lyrics and decoded them to explain what I believe the deeper meaning to be, I also made some brief points to explain how some of the lyrics will be beneficial to me and how I will incorporate them when I create my music video.

Research Into Publishing Platforms – Advert


Spotify is a Swedish music, podcast, and video streaming service that provides digital rights management–protected content from record labels and media companies.It is available in most of the Americas, Europe, and some countries in Asia and Oceania. Music can be browsed or searched by artist, album, genre, playlist, and record label. Spotify was launched in September 2008 by Swedish startup Spotify AB.

As of August 2016, Spotify had more than 100 million active users and about half a billion registered users. As of September 2016, Spotify has 40 million paying subscribers worldwide,up from 30 million paying subscribers in March 2016. Spotify Technology S.A. operates as the parent company, registered in Luxembourg,while Spotify AB handles research and development in Stockholm.

Spotify provides access to over 30 million songs, with more music being added approximately every day including albums, EPs, and singles. Users can search for artists, albums, titles, labels and genres, and access songs from both major and independent labels. Some artists decided to opt out of Spotify. Additionally, some artists withdrew from specific regions because of licensing restrictions.





Kobalt, also known as Kobalt Music Group, is an independent rights management and publishing company. Founded in 2000 by CEO Willard Ahdritz, Kobalt acts primarily as an administrative publishing company, not owning any copyrights. Also offering label services and neighboring rights, the company has developed an online portal to provide royalty income and activity to artists and allow them to manage their rights and royalties directly.

It represents artists such as Kelly Clarkson, Dr. Luke, Nick Cave and Gwen Stefani. Kobalt Music Publishing is the largest independent music publisher in the world. Kobalt introduced ProKlaim, a YouTube integration that by 2014 had significantly increased artist revenue on the platform. ProKlaim serves as an “advanced detection platform” by integrating with YouTube’s own music detection technology.kobalt_music_group_new_label


Sentric Music

Founded in 2006, the company has its headquarters in Liverpool, England and staff across Europe. The company administers the works of over 12000 artists/writers in the UK and around the world.

Sentric publish their writers work in the UK via PRS for Music and the MCPS collection societies and in 2010 signed a sub-publishing deal with Downtown Music Publishing covering the US and Canada. Sentric also collects directly in 27 territories across Europe for its songwriters.

It has signed artists such as Bastille (Universal Music Publishing), Marmozets (BMG Rights Movement) , and Catfish and the Bottlemen (Communion).